Building Business Connections Through Flowers
Over six years, we've learned that successful corporate gifting isn't about perfect arrangements—it's about mastering the nuanced craft of professional relationships and the timing that truly counts.
How We Cracked the Corporate Gifting Puzzle
Back in 2017, we kept hearing the same complaint from business clients: "Lovely blooms, but they showed up after the meeting." That's when we realized we weren't just arranging flowers—we were shaping moments that could win or lose professional relationships.
The Timing Breakthrough We Stumbled Upon
Our breakthrough emerged when a stressed client in 2024 had their key investor meeting moved up by three hours, requiring deliveries to align. Rather than declaring it impossible, we created what we now term "flex-timing"—bouquets designed to look flawless whether they arrive at 9 AM or 2 PM.
"Today we design arrangements with several peak moments across the day, so the flowers never look like they're idling."
Our Approach to Solving Challenges
We created this method after seeing too many well-meaning gestures lead to awkward moments rather than genuine bonds.
The Context Exploration Phase
We learned the lesson the hard way when a client's celebratory bouquet arrived amid a tough reorganization news. Now we ask questions florists often skip: What’s happening in your business at the moment? What’s the prevailing mood?
Recent example: a client aimed to mark a partnership, but noted their partner company faced a family bereavement. We moved from festive celebration to considerate support—same recognition of the partnership, a wholly different emotional tone.
The Practical Reality Check
Elegant arrangements that are hard to sustain become awkward within days. We learned to tailor designs for real office spaces—air conditioning, shifting light, busy reception desks that may forget to water.
Our "office-ready" picks include blooms that dry gracefully instead of wilting, and designs that look purposeful even if not perfectly cared for after a hectic week.
The Follow-Through Innovation
We found the meaningful impact unfolds after delivery. A client shared that visitors asked about their flowers weeks later, still looking fresh. That made us realize we weren’t merely delivering gifts—we were sparking ongoing conversations.
Now we include discreet care notes that help keep arrangements looking professional longer, along with seasonal refresh choices for clients wanting to preserve that polished look year-round.
The Faces Behind the Workflow
We’re not traditional florists, and that’s probably why our approach works. Our backgrounds in business consulting and hospitality management taught us to see gifting as relationship strategy, not just decoration.
Alexis Rao
Lead Creative Curator
A former hospitality manager who noticed how flowers shape guest experiences in luxury settings. Alexis brings that same focus on environmental psychology to corporate spaces, shaping how floral choices influence business conversations and first impressions.
Mina Kapoor
Director of Client Relations
Started in business consulting before realizing that successful partnerships hinge on thoughtful gestures that many companies miss. Mina specializes in timing, cultural considerations, and the subtle art of building business relationships through meaningful gifts.
